Hi, I’m Som

I’m a keynote speaker, copywriter, and non-fiction essayist.

On stage, I speak about what happens when creativity meets self-expression – how showing up unmasked and in-tune can unlock bigger ideas, stronger teams, and work that actually means something.Through keynotes and workshops, I weave together storytelling, practical exercises and humour to help leaders and businesses empower teams to be more bold, aligned, and unhidden – and watch their goals fall into place as a result.

In my copywriting world, I am a freelance copy lead – going into retail businesses in the luxury, home, and apparel space – aligning voice, strategy, and business goals to create words that breathe, hold conversation and engage (Ask me about tailored copy workshops for your team.)

Sometimes, if the time is just right, I write non-fiction essays that sit somewhere between pop culture and everyday observation.

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Testimonials

  • "Som is an accomplished storyteller with buckets of stage craft, talent and charisma. She has the ability to hold her audience with her excellent use of comedy and her cleverly constructed honest and poignant writing."

    Rebecca Lister, Host Generation Women Melbourne

  • "Som is a delight to work and collaborate with, always striving to strengthen the work and engage the customer. She is collaborative and communicates seamlessly throughout a project, managing timelines responsively with calm and warmth."

    Sarah Carter, Kmart

  • "Som is an absolute asset on any project! She's a clear and concise communicator, not just translating the client's tone of voice into great copy but thinking strategically to deliver a message with impact. Reliable with due dates and deadlines, she's such a valuable team member and a pleasure to work with."

    Madeleine Jackson, GOLDEN

  • "Som's strengths are multifaceted, from great communication skills to being an exceptional storyteller. With an impressive retail background that includes stints at Kmart, Sheet Society, and Adairs, Som has proven her excellence in the industry. She's the kind of professional you'd want on your team to drive success and make the work environment a truly creative and dynamic space."

    Nicole Hayes, Kmart

  • Som's intelligence and insight brought a fresh perspective to our projects, and her caring nature made collaboration a true pleasure. Standout moments include her ability to dive deep into our clients’ needs, resulting in copy that resonated strongly with its audiences. Som adds immense value and truly elevates the work we do, and most importantly, she's a pleasure to have around.

    Ella Kempton, Mustard Creative

How can I help you?

  • Copywriting

    Personality-forward copywriting that engages your ideal client + builds a loyal community around your brand.

    Explore

  • Keynotes & Masterclasses

    Learn to tell your non-linear stories in aligned, memorable and impactful ways.

    Explore

  • Opinion pieces & essays

    Essays rooted in lived experience, pop culture and story.

    Enquire

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