Hi, I’m Som.

I’m a freelance retail marketing copywriter based in Melbourne, Australia.

I work with retail brands to bring interest, engagement and play across their brand and marketing copy. Some of the brands I’ve worked with include Sheet Society, Kmart and Adairs to create a strong, recognizable and consistent voice around multiple touchpoints like seasonal campaigns, blogposts and email sequences.

I work with Retail brands that have a unique perspective, then amplify their voice to reach their ideal target audience.

I love creating communities around retail brands that know exactly:

  • Who the brand is + what they offer

  • Can bet on what the brand will (or will not say)

  • Can recognise the brand’s tone of voice in a crowded marketplace

If I had a superpower, it would be picking up (or developing) your tone of voice, and then seamlessly applying it across everything from websites to product descriptions.

Over a decade, I’ve worked with agencies, in-house and with retail brands like Sheet Society, Kmart and Adairs on a host of marketing touchpoints like:

Newsletters

Blogposts

Product Descriptions

Email Sequences